Post by nadinenadine on Mar 10, 2024 4:01:07 GMT
We have seen how psychology represents an integral part that must be present, also from the point of view of image communication, in marketing. The way in which psychology is applied to advertising necessarily starts from the knowledge of people's characteristics and consumption habits , so as to be able to influence their choices through the means of communication. Let's start by clarifying which are the main strategies that are applied. The psychological strategies of advertising The main psychological strategies applied to communication, which necessarily also involve the use of images, are four: Mechanist. This is an approach that mainly starts from what has been gained in psychoanalysis and which sees the repetition of a slogan or image, according to a continuous exposure that pushes the consumer to purchase. Persuasive. The method is to place the product in front of users, but also of competitors, based on its characteristics and comparing them with those of other products, in order to highlight its peculiarities. A strategy that is based above all on the personal intuition of those who apply it and on a creative approach. Projective. The concept of projection is typical of psychology and finds relevance in models, culture, everything that concerns people's lifestyle. In this strategy we start from this point of view, presenting the products in line with the habits and opinions of the subjects. Psychology is intertwined with target analyses, sociology and anthropology. Suggestive.
Once again the techniques of psychoanalysis find application, functional to investigating the depths of the human being, his anxieties, fears, stress and even anxieties. The aim is to attract the person by creating communication around a product that becomes... magical. Rhetorical figures in advertising images Rhetoric is an ancient and important discipline, which is well intertwined with psychology. One of its most important parts is that which concerns rhetorical figures , often underestimated but decidedly widely used by experts in contemporary digital communication . Visual rhetoric starts from the same techniques as verbal rhetoric, it relies on the logical figures that we already know and which carry out connotation work, playing with similes, metaphors, but Loan Phone Number List also personifications, analogies and hyperboles. The images allow you to compare, identify, become curious about the concept, even make fun of it. It is essential for those who deal with advertising images to have a curious and culture-rich approach to the phenomena of the present and those of the past, perhaps taking inspiration from the Masters of advertising who in Italy saw a period of particular experimentation in the Seventies and Eighties. The images allow you to create original creative elements, relating to the messages and slogans that the brand wishes to bring to light at that specific moment. The application of Marketing in advertising: Neuromarketing So far we have focused on psychology in advertising.
We also offer you a point of view on Neuromarketing , a part of Marketing that is experiencing strong expansion and which could be discussed for a long time. What is Neuromarketing? Simply the application of neuroscientific knowledge and practices to marketing with the aim of analyzing the unconscious and emotional processes that occur in the consumer's mind and that lead to purchasing decisions. It presents references to knowledge of both behavioral economics and cognitive and social psychology . Regarding the application of neuromarketing to images, there are two points to keep in mind: Sight is the main human sense. This is because man is by nature visually oriented . In fact, 90% of stimuli come from the eyes, presenting an unparalleled processing speed, meaning that it occurs in less than a tenth of a second, reaching the brain before we even have a chance to think about it. The person who looks at the images does so with selective attention. It simply means that the person selects what is in his head, without wanting to be distracted by extraneous elements. The dynamics that can be implemented starting from this consideration are different, starting with orienting and guiding the viewer within the visual content, ensuring that he follows a certain ocular path. It is essential to ensure that certain visual elements capture attention and, at the same time, contain those that may annoy in an unwanted way.
Once again the techniques of psychoanalysis find application, functional to investigating the depths of the human being, his anxieties, fears, stress and even anxieties. The aim is to attract the person by creating communication around a product that becomes... magical. Rhetorical figures in advertising images Rhetoric is an ancient and important discipline, which is well intertwined with psychology. One of its most important parts is that which concerns rhetorical figures , often underestimated but decidedly widely used by experts in contemporary digital communication . Visual rhetoric starts from the same techniques as verbal rhetoric, it relies on the logical figures that we already know and which carry out connotation work, playing with similes, metaphors, but Loan Phone Number List also personifications, analogies and hyperboles. The images allow you to compare, identify, become curious about the concept, even make fun of it. It is essential for those who deal with advertising images to have a curious and culture-rich approach to the phenomena of the present and those of the past, perhaps taking inspiration from the Masters of advertising who in Italy saw a period of particular experimentation in the Seventies and Eighties. The images allow you to create original creative elements, relating to the messages and slogans that the brand wishes to bring to light at that specific moment. The application of Marketing in advertising: Neuromarketing So far we have focused on psychology in advertising.
We also offer you a point of view on Neuromarketing , a part of Marketing that is experiencing strong expansion and which could be discussed for a long time. What is Neuromarketing? Simply the application of neuroscientific knowledge and practices to marketing with the aim of analyzing the unconscious and emotional processes that occur in the consumer's mind and that lead to purchasing decisions. It presents references to knowledge of both behavioral economics and cognitive and social psychology . Regarding the application of neuromarketing to images, there are two points to keep in mind: Sight is the main human sense. This is because man is by nature visually oriented . In fact, 90% of stimuli come from the eyes, presenting an unparalleled processing speed, meaning that it occurs in less than a tenth of a second, reaching the brain before we even have a chance to think about it. The person who looks at the images does so with selective attention. It simply means that the person selects what is in his head, without wanting to be distracted by extraneous elements. The dynamics that can be implemented starting from this consideration are different, starting with orienting and guiding the viewer within the visual content, ensuring that he follows a certain ocular path. It is essential to ensure that certain visual elements capture attention and, at the same time, contain those that may annoy in an unwanted way.